Course Description
This is an introductory-level session that provides a foundational overview of the topic.
Our exploration of crafting personas and implementing them continues with The Brand Amplifers! In this Ask the Expert session, we will go over audience segmentation strategies, creating detailed and actionable personas, and how to leverage
Learning Objectives
Learn how to transform raw data into detailed audience personas. This session covers how to segment your audience effectively and build personas that resonate and guide your marketing efforts.
personas in marketing effectively. Sign up now!
After taking this session, we recommend “From Creating Personas to Using Them (Part 3 of 4: Crafting Campaigns that Resonate”.
Note: Log in 15 minutes before the webinar time to be ready for an on-time start. Presentation recordings will not be shared so be prepared to take notes.
Takicha Roundtree, alongside her husband Warrick, founded The Brand Amplifiers in 2020, leveraging their early success from branding ventures that attracted high-profile clients like the Obamas, Sony, and Amazon, MTV, CNN, and so many others. Their full-service agency addresses the unique branding and marketing needs of small businesses, enhancing their growth through pivotal tools and strategies. As certified HubSpot Partners, they ensure that small enterprises can fully utilize one of the market’s leading customer relationship management tools. Recognizing the challenges small businesses face, they launched the Brand Amplify Scale masterclass series and partner with initiatives to support economic and educational equity.
Warrick Roundtree: As COO of The Brand Amplifiers, Warrick Roundtree brings invaluable experience in managing day-to-day operations, ensuring projects are delivered on time, within budget, and exceed expectations. Rooted in a deep understanding of customer service gained from Las Vegas’s renowned hospitality sector, Warrick’s leadership is pivotal in driving the agency’s success. His strategy emphasizes creative solutions and exceptional service as essentials for strong branding and sustainable business growth.
A proud veteran of the United States Air Force, Warrick continues to champion veteran entrepreneurs, as well as women-owned and minority-owned small businesses, contributing significantly to their success.
