[vc_row][vc_column][vc_column_text css=”” css_params=””]Marketing is more than advertising. Marketing Strategy provides you with an introduction to marketing methods & tools to maximize your customer reach.
This session covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies.
At the end of this session, you will know how to:
* Outline your marketing strategy
* Test your marketing message
* Choose the right sales channel
* Implement your marketing strategy
Faculty: Terese Grossnickle. After a 25+ years in operations and training in several industries, Terese
embarked on a new career as a freelance graphic designer with her business, Strategic Renaissance. Embodying the moniker “modern Renaissance woman” with a multifaceted business skill set, she lends her
voice and talent to solopreneurs, small businesses, and non-profit organizations. Her business focus is on visual identities, crafting logos and other branding assets, as well as traditional print marketing and larger
publications such as catalogs, presentations, and annual reports. In addition to her business, she is also active in several KC-area networking groups and is the current Special Events Director for The Freelance
Exchange.
This is part of the second Workshop Group (Polishing Your Business Idea, Marketing Strategy & Social Media Marketing) in SCORE’s three-part series “Simple Steps to Starting Your Business.” Workshop 1 – Startup Basics and Workshop Group 3 – Demystifying Financial Foundations, Funding Your Dream & Creating Realistic Financial Projections.
Please connect at least 5 minutes in advance to be sure you have a good connection. The webinar starts promptly at 12:30 PM and concludes by 1:45 PM.[/vc_column_text][/vc_column][/vc_row]
